Royal Oak Offshore, Jules Audemars and now Millenary: Inox has recently found itself diving into the very heart of Audemars Piguet watches. For the new Millenary 4101 collection, it was defniteily a case of total immersion, through an approach highlighting every artery and cavity of this exceptional timepiece. A brochure and a dedicated website (with a customised smartphone and tablet version) dissect the movement of the Millenary from each and every angle. A video underscores the steady beat of its rhythmical vibrations through stunning images, and reveals the full complexity of the workmanship behind it through several interviews. Inox also produced a graphic design for the social network, an invitation to the world première and a banner for the internet advertising campaign.