WATCHMAKING IN OUR DNA SINCE 1997

Swiss watchmaking compels its own rhythm, its own perpetual motion, with seemingly unalterable time-honoured traditions.  Nevertheless, in the past 20 years, many challenges have impinged upon this well-oiled industry: e-commerce vs. traditional distribution, the digitalisation of processes, communication marketing – from brand identity to personalisation, and connectivity. Inox continues to challenge the global evolutionary problems faced by this local industry from an insider’s vantage point.

Digitalisation is revolutionising the watch industry with greater frequency and global stakes, whether it involves brands of major watch groups, smaller independent brands, or subcontractors. Never a bystander, Inox has always been a key player in providing marcom solutions to the watchmaking industry, whether involving positioning strategy, carrying out international campaigns, or creating a product environment.