Activities | Inox Communication

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L'IA nous rend-elle plus bêtes ou plus intelligents ?

L’intelligence artificielle est partout. Dans nos poches, dans nos voitures, dans nos bureaux. Elle rédige des textes, génère des images, répond à nos emails, analyse nos données. À mesure qu’elle prend en charge des tâches complexes, une question surgit : nous rend-elle plus intelligents ou plus paresseux ? Mon professeur de mathématiques, à l’école secondaire, aimait s’adresser à la classe avec son « jeunes gens, prenez votre calculatrice, elle ne se trompe jamais ». Est-ce la même chose avec l’IA ?

Inside Inox

Brainy Breakfast: Integrating Copilot into Microsoft Teams

Find out how you can integrate Copilot effectively into your Teams conferences to simplify numerous tasks in just a few clicks.

Blog

CES Las Vegas 2025

Back from CES 2025 in Las Vegas, the impact of AI is more palpable than ever. This year, under the theme “AI, Everywhere, Everytime, For everyone”, exaggeration seems absent.

Blog

Generosity is the currency

La générosité n'est pas une question de dons ou d'actions philanthropiques. C'est une approche globale, un état d'esprit qui doit imprégner toutes les interactions avec les clients et les partenaires.

Blog

Is creativity an innate talent ?

Our premise: No, creativity is not an innate talent reserved for the few, but a discipline that anyone can cultivate through constant effort. Creativity is not an occasional flash of inspiration, but the result of daily practice.

Blog

Position your brand as soon as possible

In a world of increasingly saturated markets, brand positioning is emerging as an essential compass for navigating the sea of competitors. Clearly defining your positioning early on is not just a strategy; it's a necessity for any brand, any company, aspiring to stand out and succeed.

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Marketing efficiency

How do you choose between a brand-building strategy and short-term ‘sales’ activations?

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The ‘One-Brand’ solution

In the context of mergers and acquisitions (M&A), the integration of different corporate cultures and brands under a single banner poses a considerable challenge, especially in the field of marketing. Adopting a ‘One-Brand’ strategy can be the key to smoothing this transition.

Project

BBM74

By broadening its range of services, BBM 74 is giving itself the means to diversify its sources of revenue and thereby strengthen its growth potential.

Project

Digital Vaud

Inox assisted the canton of Vaud and AlpICT in developing a study to provide clear and objective indicators of the number of training courses offered by the canton of Vaud.

Blog

Beyond the logo

In an increasingly saturated and competitive business environment, a robust brand strategy has become a crucial element for companies. As products and services become increasingly homogenised, it is the strength of the brand that enables companies to stand out from the crowd, build lasting relationships with customers and ensure continued growth.

Blog

Deep Impact: Data Scientists & Strategy Thinkers

In the dynamic arena of modern marketing, market analysis is not just an advantage, it's a necessity. It is the beacon that guides brands through the tumultuous waters of consumer trends, economic fluctuations and competitive battles.

Project

Lauener

To reinforce its position as an expert in high-precision turning, Lauener SA has strengthened its identity, reformulated its brand and developed a communications strategy.

Client testimonials

Latenium

What challenges revolve around the communication of a museum in 2022? Virginie Galbarini, head of latenium communication, a reputable archeology museum located on the banks of Lake Neuchâtel, accepted our invitation to talk about this theme and the collaboration between the cultural institution and stainless steel communication.

Client testimonials

Luceed

Julien Poffet and Fabien Guillaume, associates at Luceed, give us their impressions of the transformation of their company into a brand with well-defined values and positioning, a process throughout which Inox Communication supported them.

Project

SIE / TVT

The Service Intercommunal des Énergies (SIE), previously the electricity distribution network operator for western Lausanne, has decided to expand its activities to position itself as a full-service energy provider for its customers and the region. Inox Communication supported the client in this repositioning.

Client testimonials

Vonarx

Transforming corporate communications into a group strategy: that's the challenge that the Vonarx Group, a major player in the construction sector, and Inox Communication have taken up together. Livio Proserpi, Managing Director of Vonarx, came to discuss with us the challenges involved in the advent of the group.

Project

Luceed

‘How do we assert our brand and our message to our customers and our teams?’ That's the question Luceed, a company that helps businesses with their digital transformation projects, asked us.

Client testimonials

Mikron

Inox Communication was involved in developing the vision for the Next Factory, the Mikron Group's new flag-building. Jean-François Bauer, Head of Marketing & Business Development, talks about the project.

Client testimonials

Discover Earth

2 Robin, 1 project: the co-founders of Discover Earth media were interviewed about their collaboration with Inox Communication on the creation of their new web platform.

Client testimonials

Cyril Lanfranchi et Jacques Chavez

We need suppliers with ideas, who spontaneously suggest improvements, who understand how we work, and Inox has met this need.

Client testimonials

Crystel Wüthrich et Romaine Zwygart

Inox listened attentively and was open to dialogue, so as to better understand our concept, then explained the options it wanted to offer us in a simple, rational way.

Client testimonials

Maxime Franchi & Mehdi Jaccaud

Inox has a skilled team, ready to travel, and able, through its network, to draw on resources complementary to its own to implement the strategy it proposes.

Project

Groupe E

Groupe E and Inox Communication have created a single brand whose services are now focused on customers and their needs.

Client testimonials

Gilles Allemann

Inox enabled us to take a step back and look at the situation from a more global perspective, taking our strategic thinking much further.

Inside Inox

Raphaël Pizzera

Whether we like it or not, we're going to have to change and be creative to make progress.

Inside Inox

Lats Kladny

The challenges are so complex that we're going to have to be creative to come up with tomorrow's solutions. And for me, it's clear that the best breeding ground for creativity is diversity.

Inside Inox

Yvanna Ferreira

One aspect that I like in this job is the relational side: I exchange every day with customers, the team, providers. This gives the keys to succeed in the project.

Inside Inox

Gaétan Zill

The success of a web project often depends on the definition of its objectives.

Inside Inox

Pierre Jeanneret

When it comes to typographic choices, restriction is liberating: the more constraints you put on yourself, the more likely you are to get the right result.

Inside Inox

Laurent Cortés

Shopify makes it possible to start selling effectively on a budget of less than CHF 5,000.

Project

118 info

SA symbol of safety, courage and dedication, firefighters play a fundamental role in the smooth running of our societies. United by the same values and driven by similar missions, the various cantonal bodies have decided to reflect together on their positioning and their communication strategy.

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Identity

A logo is an essential molecule extracted from a brand or company’s institutional DNA. Defining values, missions and objectives prior to creative developments are fundamentals required to extract the perfect, most efficient, simple and unique logo specimen.

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TRS

NEW ECONOMIC MODELS REQUIRE NEW STRATEGIES Recovering waste into primary material for industry is the epitome of a revolutionary business model developed by TRS – Tyre Recycling Solutions. But be forewarned, you will be tempted to invest.

Blog

Let’s think design!

It was back in the eighties at Stanford University in California, where Rolf Faste, inspired by the work of Robert H. McKim, defined the principles of design thinking. Interestingly, the discipline was inspired by experimentation in the visual arts and not industrial design – probably due to the fact that graphics open more doors for experimentation in a simple and accelerated way. Did you say agility?

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Upsiders

COMMUNICATING NEW BUSINESS MODELS Computerisation produces new strategies without precedents, requiring the understanding of an audience unaware of its existence.

Project

BCN

With a history spanning over 125 years, BCN is the no.1 bank in the canton of Neuchâtel. By repositioning and evolving its brand identity, BCN aims to differentiate itself from its competitors thanks to an exclusive proximity-based customer experience built on 3 fundamental pillars: its Neuchâtel-based heritage, its accessibility and human touch, and its simplicity and modernness.

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Von Arx

TRANSFORMING A BUSINESS’S COMMUNICATION INTO A GROUP STRATEGY By verticalising its scope of offerings, the company shifts from a construction material hauler into a global supplier of construction solutions.

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Watchmaking

Inox’s history is intimately connected with the world of watchmaking. True luxury lies in the perpetuity of time-honoured savoir-faire. Perseverance, precision and passion are traditional Swiss virtues we enthusiastically embrace.

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e-shop

MEASURED PERFORMANCE POTENTIAL Exposing a brand online is one thing. Creating an e-commerce platform is an entirely different kind of animal. Constant challenges exist from the moment a digital point-of-sale is activated through to performance measurement and analysis.