More than a graphic redesign, a strategic reflection for an assertive identity

Often, when we think of refreshing our brand image, we think of redoing our logo or graphic charter and updating our communication media. But changing only the bodywork of your car won't make it go any faster or any further... To do this, you need to do some real soul-searching into the very DNA of your brand. Is it well aligned with its current values, as you imagine them? Is it correctly positioned in its market? Does it speak consistently to its target audience? This is the path we took with Luceed to guide this Fribourg-based company, specialized in digital transformation, towards the affirmation of its brand identity.